Today feels different than yesterday. Yesterday it felt like summer here in the U.S. Today is starting to feel like fall.
Kids went back to school. The day is getting shorter. The hot days are fewer, and I can almost touch the end of the business year.
Do you know what that means? My friends, we have reached that point where you are going to either step on the gas to make this year be what you want, or you’re going to keep doing what you’re doing—which is fine…if it’s working.
But I don’t want to see you just doing “stuff.” That’s called busy work. A big, old waste of time might be more accurate.
More doing is not the order of the day. That just piles on more “stuff,” adds stress and probably produces nothing of great significance.
Planning, strategy is the ticket.
You know, that “working on your business” thing. The thing you talk about but never have the time to do.
Well, happy day. I figured out how to find you some time to work on your business. I’ve been doing it myself (I am always your petri dish), and it works…painlessly.
The first hour of your day is devoted to strategy and planning, to working on rather than working in.
Before you get sucked into business fires, customer issues or the abyss of Facebook, work on your business plan. Then decide what’s one big-ish thing you can accomplish right now.
Here are some thoughts about how you make that happen.
First, no email. It kills me to say this because I love email. Love it. But tackling your email first means you’re marching to someone else’s agenda.
Second, put the overview of your business/marketing plan on one or two pages (one goal, four strategies and a couple of action items each) and tape them up in your work area. It will remind you everyday where you want to head. When the bright, shiny object arrives—and it will—you’ll know whether the shine is a distraction or improves your plan.
Next, spend some of that time doing nothing. 10 minutes. 15 minutes. Yep, that’s what I said. Few of us give our right brain–our creative, reflective inward focused side–a chance to breathe, think and contribute. We’re too busy with that left brain imperative to do-do-do.
Then tackle one big thing, something important to your business that moves the ball forward.
Lastly, add this Thursday add this Thursday at 3pm Eastern/noon Pacific to your calendar. We’re going to show you the BIG missing step to your business success. We’ll tell you point-blank the true key, the real starting point that accelerates businesses. We’re going to share our simple, three-step marketing process and hand you the first step for free during the call.
And full disclosure…YA, we will then ask you to do something, to commit to making a change in your business, to give it your biggest push to reach your year-end goal. That means joining the Customers Are The Answer Marketing Workshop to achieve results like these:
–> Annette added 15 new coaching clients to her practice within 30 days
–> Jai had her big breakthrough moment and discovered what her real business should be
–> Mike has people voluntarily handing him referral prospects
–> Jack has an improved sales talk track and answers to overcome “I don’t have enough money” statements
Now look at all that. You’ve just found the time you couldn’t find to work on your business, plus the support to accelerate.
Try it for 30 days and join us Thursday. Join us Thursday You’re going to be stunned by how clear-headed you become, how focused your work is and how much more gets accomplished.
And even on your most taxing, over-booked days you’ll end the day knowing you tackled something truly important to your business.
The success of your business is built on action every day. The right action. And if you can’t see where you’re going, the odds are pretty good you’ll get somewhere… but will it be the right somewhere?
Go forth and do great things,
Martha Hanlon and Chris Williams
P.S. Are you going to be where you want to be at the end of this year? Discover the most critical thing to change your business success this year. Join us this Thursday Join us this Thursday at 3pm Eastern/noon Pacific for the Customers Are The Answer Marketing Workshop preview call.