What’s your #1 responsibility in your business? We share it with you all the time.
Nope, not sales.
Good guess, but not marketing either.
Getting customers? You’re getting closer.
Your #1 responsibility is to have insights into the mind of your customer.
When you know…
- what motivates them (there are only two motivators and the good news is they are built into your customers… you don’t have to create them)
- what they aspire to and
- what gets in their way of achieving their aspirations
- and use these insights in your business…
…you’ll have more business, more easily than probably what you’re doing today.
You’ll begin to book $10K Days (or more), and you’ll have $10K Days more frequently.
I offer you this role model…
She has been in business “for herself” for a short time. She is a go-getter, determined to be a success (just like you).
Together with her business partner, they sat down to do exactly what we shared above: they gathered insights into the mind of their Ideal Customer.
They determined what their customers’ aspirations were. They calculated the obstacle standing in their way. They integrated these insights into their customer approach. And then they determined where this Ideal Customer “hung out.”
Their result: 117 sales in two hours.
Who is this Wonder Woman? And how can you role-model her success?
She is Girl Scout, Danielle Lei, and her business partner, her Mom.
Last week began the Girl Scout cookie-selling season, with scouts all over the U.S. planting themselves in front of supermarkets, drug stores and local businesses.
Danielle and her Mom set up shop outside a medical dispensary in San Francisco with the store’s blessing.
While I don’t really think this success story requires a lot of examination, let’s do it anyway.
Aspiration: “I’m hungry…or I’m going to be. I want something to eat.”
Obstacle: “I don’t want to drive around looking for food.”
Using the Insights: “You don’t have to drive around looking for food. I have your munchies right here.”
In two hours, Danielle sold 117 boxes of Girl Scout cookies. She actually had to call for more cookies.
At $5 a box (price increase this year–remember what I always say, “you are what you charge”). That’s $585 selling a $5 item in two hours!
Yes, I know it wasn’t a $10K Day. At her run rate, she would want to be out selling for 38 hours to achieve $10K in sales. But it was a $5 item!!
If a 13 year-old can achieve this, what’s holding you back?
How about we lay out exactly what you can do to create your own $10K day by just clicking here create your own $10K Day…and do it again and again?
Bring your own box of Girl Scout cookies to the call to munch on, and we’ll see you Wednesday (Thursday in ANZA) to dissect the path to your own $10K Day. Register for the call and your own $10K Day.
Go forth and do great things,
Martha Hanlon and Chris Williams
P.S. Great post on Facebook: “I don’t always buy Girl Scout cookies, but when I do, I buy them from the genius outside The Green Cross pot dispensary.” Join us Wednesday.