Wide Awake Business

Founded in 2004 to deliver the unmet needs of smaller businesses and family-owned companies, Wide Awake Business offers specific, practical, and actionable marketing and sales services that attract new customers, reconnect with former clients, and grow businesses.

WAB has demonstrated its ability to grow companies and get more customers through its work with over 6102 businesses increasing their revenue by $731 million dollars, improving processes and systems, building team and coaching CEOs and executives. We have delivered business growth services to customers around the globe.

In 2012 the company’s founders, Martha Hanlon and Chris Williams, entered the Amazon Best Seller list with their book, Customers Are the Answer to Everything. Jay Conrad Levinson, the father of marketing exclusively for small business and the best-selling author of Guerrilla Marketing, wrote the forward for the book, and has called Martha Hanlon and Chris Williams, “…one of the foremost authorities in how to get and keep customers.” WAB’s team of consultants and specialists now has grown to 15, including project managers, business development assistants, copywriters, CRM systems experts, public relations specialists, website developers and graphic designers.


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Chris Williams is the CEO of Wide Awake Business, a small firm that makes a big impact. Since 2008, 6,102 business owners have relied on her expertise to boost their revenues by more than $731M.

With the systems and strategies she developed over her 30-year corporate career, Chris has created innovative programs for CEOs, managers, and leaders in a wide range of industries around the globe, taking them to higher levels of business and personal success.

Chris is a sought-after International Speaker and the Co-Author of three best-selling books focused on business and leadership development.

Wendy Watkins is the Vice-President of People for Wide Awake Business. In this role, she works with new consultants and team members to set them up for success and filling in the blanks, whether it is sales, coaching or consulting skills. As a business coach and speaker, she has worked with ambitious business owners who are called to do and be more with their business, but who are not quite clear on how to achieve this lofty goal. Wendy teaches a Mind-Body-Business approach to building a juicy, successful and sustainable company. Wendy was one of the first million-dollar sales woman for Aveda and is the author of The Joy Factor Recipe Book – A Common Sense Approach to a Delicious Life.


Carrie Burggraf is a Business Development and Sales Consultant with more than 20 years’ experience in growth strategies for small to medium-sized businesses. As a nationally certified Physician Assistant and Certified Care Manager, Carrie brings a unique blend of clinical and business expertise to the table in her coaching and consulting work. She specializes in building effective teams that consistently maximize revenue opportunities and continuously improve performance.

Andrea Feinberg delivers marketing services on behalf of Wide Awake Business and is proud to have had a measurable, positive impact on over 1,000 business owners. Andrea has over 25 years partnering with business owners to radically accelerate revenue with a business that contributes to a happy, abundant life. A frequent guest of radio, business summits and conferences, Andrea specializes as a business development coach using strategic marketing initiatives. She is a graduate of New York University’s Stern School of Business (Marketing), Coach University’s 3-year advanced training program, and a founding member of Coachville, the world’s largest coach-training body. Andrea has also published and contributed to 6 books, including “Time Junkie: 101 Tips for Biz Owners to Get More Time NOW”, “The Essential Coaching Book” and “Productivity.


Dr. Ruth Mannschreck coaches Wide Awake Business clients who are dedicated and determined to grow their businesses.  Ruth has “hands-on” small business experience as she owned, nurtured and sold a private dental practice and other businesses over the years.  She coaches and mentors small business owners to stretch and achieve higher revenue goals by focusing on more impactful marketing, targeting sales, delivering a more passionate client experience and developing a client-first culture, in complete alignment with our Wide Awake Business values.

Paul Meinardus joined us in 2014, delivering process and technology improvements to the Wide Awake team and its small business and family-owned companies. He is the lead coach and consultant for our Revenue Modeling services. Paul offers over twenty-five years of experience in process improvement and metrics, technology, strategy, governance, management, consulting and operations.  He has served as a CIO, business analyst, program and project manager, as well as a senior manager with Deloitte & Touche.

Chris Thompson

Chris Thompson is a coach and consultant for Revenue Modeling services at Wide Awake Business. Chris has over twenty years of experience in accounting and finance in the areas of financial statement preparation, tax planning and preparation, management consulting, process improvement, and budgeting and forecasting. He served as CFO within the KJohnson Enterprises family of companies and owns a financial consulting firm providing fractional CFO services, accounting and operational guidance to start-up, family-owned service companies, and educational non-profit organizations.

Tarra Jackson is a former C-Suite Executive and Training Manager who understands the learning and development needs of staff. She serves as a fractional COO for Wide Awake Business and select clients by coaching leaders and staff to help them reach performance and organizational goals. She takes care of operational matters to lighten the CEO’s load and help them focus on achieving long-term leadership goals.

Tarra leverages her experience and education to train teams and provide insights to develop innovative business strategies. She delivers results through Training Assessment, Strategic Planning, Performance Improvement, Organizational Development, and Change Management.

Andria Taylor consults with mid-sized, high-growth businesses to develop their leadership bench. Regardless of the industry, strong leaders are the key to any organization’s success.

Andria understands the challenges executives face in keeping their top talent and ensuring leaders are ready and equipped to effectively lead teams. Her goal is to ensure her client companies have the right people in the right roles at the right time.

With over 15 years expertise in developing exceptional leaders and leadership development programs, Andria has worked in the US and abroad in a variety of industries including healthcare, hospitality, insurance, construction and not-for-profit.

Kari Gras is a fractional CHRO for small businesses who offers effective solutions to soften and streamline core HR operations and tasks for any company.

Kari and her team manage all foundational HR procedures, employee responsibilities, and hiring strategy.  They make sure your systems are compliant, up-to-date, and working efficiently.

She offers expert guidance in talent recruiting, employee handbook development, and benefits administration.

Gail Dixon is the lead copy writer and brand positioning specialist for Wide Awake Business. A Speaker, Best Selling Author, Coach and Consultant with more than 30 years of experience, Gail specializes in guiding people to name, frame and claim the verbal expression of their brand identity and core messaging.  Her extensive experience combined with her unique gift of listening between the lines positions Gail as a top expert and trusted authority for creating compelling and authentic brand and personal messaging.

Tim Petree is the technology and automation specialist for Wide Awake Business. Tim specializes in Infusionsoft by Keap® marketing automation, landing pages, email, and content marketing. A two-time EMMY® award winning director, Tim combines content and technology to create compelling stories.

Master Coach Emeritus, Martha Hanlon founded Wide Awake Business in 2004 with the desire to deliver to small businesses and family-owned companies the type of insights usually available only to large corporations.

After years leading product management and marketing divisions for AT&T, British Telecom and MCI, Martha became the Senior Vice President of Strategic Marketing at Blanc & Otus Public Relations in San Francisco, working with CEOs to build business plans, thought leadership platforms, and market-recognized corporate brands.

Martha has an MBA from The Wharton School, University of Pennsylvania and a B.S. from Duquesne University. She is a sought after writer, speaker and trainer.

She is the primary author of Amazon Best Selling books Money-Making Marketing, Customers Are the Answer to Everything, Customertopia, and Rise Up, Leader.