Best Sales Role Model

August 7, 2019

dogs, sales role model

Yesterday, during Day 2 of the Customertopia ‘Show Me the Money’ 10-Day Challenge (have you joined?  It’s free and you can start now and catch up fast just by clicking here) we went off the day’s topic and began sharing the traits of the best sales person we knew.

I wrote about my best sales person a few years ago and thought it would be perfect to share with you again today.

Here’s we go…


She’s pretty darn good at selling.  In a really nice and effective way.

She makes great eye contact, sometimes intense eye contact.  She’ll ask for something, and is not disturbed if I say “no, not now.”

She’ll return.  She’s not offended by my “no, not now.”  She doesn’t take it personally.  She’s completely comfortable to ask again.

“She” happens to be my dog, Tally.

Dogs, a whole lot like kids, make the best sales people.  I bet you know exactly what I’m talking about.

Once I, the slow human, recognized I was in the presence of a sales genius, I started to pay much more attention to Tally’s “system.”

  • Most of the time you’ll be required to ask for the “sale” more than once. Sometimes the customer doesn’t realize right away how great things will be for them when they say “yes.”
  • Warming up the customer…creating a relationship…particularly when it’s genuine attention, will turn a stranger into a loyal customer. Tally likes to sit in my lap to show her genuine interest in me.  You don’t have to go that far with your customers, but you get the idea.
  • When you meet your Ideal Customer in person, eye contact creates a personal connection and engagement.
  • Sometimes “no” doesn’t mean no. It means “no, not now.”  You will, very often, be rewarded when you return and ask again.
  • Develop a very short memory. Tally has no sense of rejection.  When I say “no, not now” she doesn’t take it personally.  She’s confident to return again…and again.
  • Every successful person seeks the wisdom of a mentor, a coach, to lend insight and support so they can get where they want to go. When Tally was a young sales person, on the job for only about 10 months, she developed a mentor. His name is Jasper.
  • Results improve when you use the talent of your whole team. Jasper and Tally are a well-oiled team.  Together they can accomplish much more than one of them individually.

Our dogs might be highly unusual role models, but they show us how to be great sales people when we pay attention.

I encourage you to watch your dog…or your friend’s dog.  Adopt some of their easy sales ways.

Then I can imagine you’ll be as successful in your sales efforts as Jasper and Tally are.


Go forth and do great things,

Martha Hanlon and Chris Williams

Martha Hanlon and Chris Williams


P.S.  Cats?  An entirely different story.