Critical First Hour

Critical First Hour

August 17, 2022

Can you feel the shift?

Traffic is picking up as people return from vacation. School has started, the days are just the slightest bit cooler and suddenly there is less of this year in front of us than behind us.

Do you know what that means?

We have reached that point where you are going to either step on the gas to make this year be what you want, or you’re going to keep doing what you’re doing—which is fine…if it’s working.

But I don’t want to see you just doing “stuff.”  That’s called busy work.  A big, old waste of time might be more accurate.

More doing is not the order of the day. That just piles on more “stuff,” adds stress and probably produces nothing of great significance.

Planning, strategy is the ticket.

You know, that “working on your business” thing.  The thing you talk about but never have the time to do.

We’ve figured out how to find you some time to work on your business.  We have been doing it for years, and it works…painlessly.

The first hour of your day is devoted to strategy and planning, to working on rather than working in.

Before you get sucked into business fires, customer issues or the abyss of Facebook, work on your business plan.  Then decide what’s one big-ish thing you can accomplish right now.

Here are some thoughts about how you make that happen.

First, no email.  It kills me to say this because I love email.  Love it.  But tackling your email first means you’re marching to someone else’s agenda.

Second, put the overview of your business/marketing plan on one or two pages (one goal, four strategies and a couple of action items each) and tape them up in your work area.  It will remind you everyday where you want to head.  When the bright, shiny object arrives—and it will—you’ll know whether the shine is a distraction or improves your plan.

Next, spend some of that time doing nothing.  10 minutes. 15 minutes.  Yep, that’s what I said.  Few of us give our right brain–our creative, reflective inward focused side–a chance to breathe, think and contribute.  We’re too busy with that left brain imperative to do-do-do.

Finally, tackle one big thing…something important to your business that moves the ball forward. Even on your most taxing, over-booked days you’ll end the day knowing you tackled something truly important to your business.

The success of your business is built on action every day.  The right action.  And if you can’t see where you’re going, the odds are pretty good you’ll get somewhere… but will it be the right somewhere?


Chris Williams