Finish Strong, Start Strong

October 6, 2021

What are you doing right now to create your success for next year?

Setting ambitious goals? Creating new products or programs? Doing a review of the successes and failures over the first 3 quarters of this year?

Many business experts are urging you to spend your time in the 4th Quarter of the year focusing on the year ahead. But that can be a mistake.

Success in business is all about momentum. You can’t build on what you haven’t achieved. Taking your eye off finishing the 4th Quarter strong will put you behind on Day One of the first quarter of next year.

While there is much conventional wisdom that says, “start strong to finish strong,” the real truth is that you have to finish strong to start strong. Don’t worry, there’s still time to end the year strong.


Four Tips to Get You to that Strong Finish

Don’t try to do everything – There is no way that you’re going to get everything on your list done. What matters is that you do the IMPORTANT things for your business. Determine the two or three critical things that will have the most important impact and the biggest payoff for your business.

Do those most important things first, whether it’s adding a new team member, closing a big sale or getting a key system in place. Stay laser-focused on these critical things to create the strongest foundation for you to build upon in the coming year.

Focus on action – Time is short, but you can make the most of it. No matter what happened in the first 9 months of the year, you can still end 2021 strong, if you stay in action through the next few weeks. Many people use holiday time to take a breather, thinking that they’ll gear up again after the first of the year. Don’t be one of them!

Limit Distractions – Don’t let all the turkey and tinsel take your eye off the prize. I’m not suggesting that you skip the holiday festivities, but don’t let them take over your calendar. Build time for celebrating into the schedule and stay on task when you’re working.

Avoid Procrastination – Is there something important that remains undone?  Get it finished so that it’s not hanging over into the new year. A strong finish also means a complete finish. Figure out what needs to be done to get the job done, and then do it.

Do you have big ideas for January? Give yourself the best start possible by having a super strong finish in October, November, and December. Create that momentum now.


Go forth and do great things,

Martha & Chris