Five Reasons You’re Spending Too Much Time Putting Out Fires

September 18, 2019

How much of your day do you spend putting out fires?



Maybe it seems like it’s all day, every day.

If you feel you’re spending too much time tackling roaring issues, emergency flare-ups, team crises, customer complaints, technology failures or escalations to you that others could handle, these (and more) are clear signs your business is crying out for a pivot.

Your business is screaming at you, “Hey you!  Something must change!”

You probably already know this.  You might be struggling to read this because you’ve got a few too many fires on your desk right now.

Your big question is…what must change?

If you knew what would relieve the pressure, you would already be in action to flip something on its head for a new direction.

What is your pivot?

Examine the primary causes of your fires.

  1. Are they coming from certain reoccurring client issues?
  2. Do they end up on your desk because your team isn’t capable of handling the problem…or worse, is capable but don’t believe they have the authority (after all, you’re the business owner)?
  3. Are your fires caused by programs your Ideal Customer no longer wants (evidence: they aren’t buying like they used to)?
  4. Perhaps your programs are fine, but they need to be directed towards a new, better-suited Ideal Customer?

Of course, a strong reason fires end up with you might be

  1. Your leadership talents need an upgrade.

You’re more comfortable in the trenches than in the executive seat.

No one knows how to do it better than you.

You haven’t empowered your team…or they don’t feel like they’ve been given the authority.

When you’re tired of being your business’ Firefighter-in-Chief, examine the source of your fires.  Then imagine all the better things you could be doing with that time…like making more money or reclaiming time for yourself.


Go forth and do great things,

Martha Hanlon and Chris Williams

Martha Hanlon and Chris Williams