Focus on Gratitude

November 27, 2019

“Our favorite attitude should be gratitude.” – Zig Zigler

Gratitude…it’s good for business.

It’s Thanksgiving week. For most of us, now’s the time for us to reflect and express thanks for the blessings in our lives.

Why limit yourself to just a few days or weeks to focus on gratitude? Take your gratitude practice beyond the holidays. It’s a smart strategy for creating and sustaining a successful business.

Countless studies have shown that gratitude helps people become healthier, happier, and more successful. Isn’t that exactly what you and your team need for your business to thrive?

Here are just a few of the benefits of gratitude:

  • Building strong relationships– The gratitude perspective helps people to focus on the positives in themselves and others. Such a perspective reduces conflict and enhances collaboration.
  • Reducing stress and preventing burnout – Focusing on gratitude can lead to greater happiness and emotional resilience. People with more positive mental outlooks are less prone to burnout and other stress-related problems on the job.
  • Improving health –Adopting a gratitude practice can improve heart health, sleep quality, and overall wellbeing. Some studies suggest that positive health changes can be noted in as little as eight weeks of consistent gratitude practice.
  • Reducing employee turnover – Team members are motivated to work harder when they receive appreciation for their work. They’re also more likely to stay at a job longer when they feel appreciated.
  • Improving the customer experience – When your express gratitude to your customers, you have an opportunity to strengthen your relationship with them, build trust and create an experience that keeps them coming back again and again.

Getting into a regular practice of gratitude can make a big difference in your business and in your life. Doing these three things will help you to make gratitude part of your business culture:

  1. See it – Being grateful starts with recognizing the positive things that are happening every day. At work, we can get into task mode and focus on what needs to be done. Taking focused time each day to look at things with appreciative eyes will bring big improvements in your emotional and physical well-being.
  2. Speak it – It’s not enough to just notice what you’re grateful for, it’s important to express that gratitude…to your team, your family and your customers. Sharing your thanks encourages others to do the same.
  3. Systematize it. Whatever your preferred ways to show gratitude, create systems to support them. Make it easy to stay in the practice of gratitude. Try adding gratitude checkpoints to your business processes. There’s no end of ways to show you care, so play around and see what works for you and your team, then commit to it. You’ll be grateful you did!

Today and every day, we are grateful for you…our team, our colleagues and partners, and our customers. May your lives be filled with many things to be grateful for.

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha and Chris