A Holiday Worth Celebrating

April 24, 2019

telephone dayWhew!  April has been a full month!  We’ve had April Fool’s Day, Passover, Easter, National Siblings Day and Earth Day. And though it probably wasn’t cause for much celebration, Tax Day.

And we’re not done yet.

There’s one more holiday I’m celebrating this month. One that’s near and dear to my heart. It’s TODAY and just in case it’s not on your calendar I wanted to give you a heads-up.

Don’t worry. You don’t have to go shopping for presents, a special outfit or elaborate decorations. It’s not that kind of holiday.

So, what is this mysterious holiday, and why am I inviting you to celebrate with me?

It’s NATIONAL TELEPHONE DAY!

That’s right…National Telephone Day!

The phone is the most important piece of equipment in your business. When you use it well, it’s the lifeline between you and your customers. That’s why we insist our coaching clients set aside a “Power Hour” every day to be on the telephone with prospects and with current and former customers.

The Power Hour is a non-negotiable date you make with yourself and the phone every day. We’ve watched businesses completely transform themselves by implementing this one single strategy. It’s the fastest path to cash.

Every. Single. Time.

In a world where there are dozens of different ways to get your message out, nothing beats the personal touch. A friendly voice on the other end of a phone provides a welcome change that delivers on a more personal note. It’s the way you make connections that grow into relationships, relationships that build your business and keep it going.

If you’re like many of our clients, at first, the phone feels as if it weighs 100 pounds. You dread picking it up.

But once you start to see results, you’re going to love the Power Hour. To get you on the right track with your Power Hour, we suggest the 10-2-5 guideline.

  • Make 10 calls every day. At a minimum. You might not reach everyone on the first attempt, but keep trying.
  • Set 2 appointments every day. Those appointments might be for the next phone call, a cup of coffee, or an in-house visit. When you initially reach your prospect, she might not have the flexibility to talk to you for any length of time. Be brief, share a bit about how you might benefit her business and set the “real” appointment at a time when she can focus on a more in-depth conversation.
  • Get 5 new referrals every day. Acquiring new prospects through referrals keeps your business growing. Who might your prospect know that you should be talking to, besides them?

Today, I’m celebrating National Telephone Day by adding a little more time to my Power Hour. By taking some time to be grateful for this simple, but powerful tool. By valuing the connections I’m making with the people on the other end of the line.

Come on. Celebrate with me.  Pick up your phone.

It’s National Telephone Day!

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha and Chris