Keep the Kettle Boiling

October 20, 2021

October is an “interesting” month.

Your year still holds lots of possibilities.  Yet, you can kind of see the end.

October just might be the most opportunity-filled month of the whole calendar year, the month when your pot can boil over with business.  You just need to set it up to boil!

So let’s apply just a little science to your business to show you how to get your business pot a-boilin’ this month and through the end of the year.

What happens when you put a pot of water on the stove?

Not much at first. Push the heat to 200 degrees.  The water temperature in the pot increases, but not much happens.  It’s just a pot of still water.  Jack the temp up to 211 degrees.  Still nothing.

Now…this is the exciting part…add one tiny little degree. Take it to 212 degrees.

Bam!  The water in your pot rolls to a boil!

So what does this science mean for your business?

What is it that will jack up your temperature, to do some things that take your business from tepid water to crazy boil?

Here’s the secret.

Taking the pot to boiling…and keeping it there… requires you to gather and use insights into the mind of your Ideal Customer.

Your customers are human.  They use human conversation.  Human conversation propels the language of successful businesses.  Your finest business occurs when you speak to your human customer in the language they hear, see and understand.

That language revolves around the thing that most interests them.

Themselves. Specifically, solving the problem they actively want to be rid of.

What’s your Ideal Customer’s problem?  What are they tired of living with, and you can cast out?  What language do they use to express their problem?

Answer those questions, use them in your business (your marketing and sales, to be specific) and watch what happens.  People who paid no attention will look your way.  Prospects who heard “blah, blah, blah” will now take note.  Website visitors who moved on without a call or an opt-in will connect.

Your business will change.  This year.

You know how to be human. And that makes all the difference.

Keep the kettle boiling and…

Go forth and do great things,

Martha Hanlon & Chris Williams