May I Have This Dance?

June 12, 2019

The night of the 7th grade dance. You probably remember yours.

Boys standing awkwardly against the north wall of the gym. Girls against the south wall, pretending not to be looking at the boys.

One or two brave couples dancing together in the middle of the room.


It was love at first sight.

A boy and a girl lock eyes, and each knows that they were destined to be together. The boy gathers his courage, walks across the room and shyly asks, “May I have this dance?”  The girl nods and they begin dancing.

Flash forward to years later at their wedding. The song for their first dance? “Could I Have This Dance for the Rest of My Life?

It’s like that when you get perfectly clear about your ideal customer. You connect across a crowded room (or a crowded online space) and you just know….you were meant to work together.

Your first experience is so comfortable, it just feels right. And you move deeper into the relationship where they solve their problems and you fulfill your purpose.

Pay special attention to how you get ready for the dance of doing business. Make sure you look (and sound) like exactly what your ideal customer is looking for.

When they’re scanning the room, looking at the line of possibilities, you want to stand out…for their eyes to stay on you a little longer than they do on your competitors.

And you? You need to know exactly which one of those people on the other side of the room is the one you are meant to dance with. Then, you ask them to dance.

And if you’ve chosen well – and presented your best self – the dance is on!

When you continue listening to what your customer is saying, keep offering new and better things to meet their needs, the dance can go on for a long, long time.

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha & Chris