Make Your Pot Boil in October

October 7, 2020

October presents itself as an “interesting” month.

Your year still holds lots of possibilities.  Yet, you can kind of see the end.

Personally, I believe October just might be the most opportunistic month of the whole calendar year, the month when your pot can boil over with business.  You just need to set it up to boil!

So let’s apply just a little science to your business to show you how to get your business pot a-boilin’ this month and through the end of the year.

What happens when you put a pot of water on the stove?

Not much at first. Push the heat to 200 degrees.  The water temperature in the pot increase, but not much happens.  It’s just a pot of still water.  Jack the temp up to 211 degrees.  Still nothing.

Now…this is the exciting part…add one tiny little degree. Take it to 212 degrees.

Bam!  The water in your pot roils to a boil!

So how do you apply this science to your business?

We want to jack up your temperature, do some things that really create a big change…

…and here’s the change.

The catalyst to go from tepid water to crazy boil requires you to gather and use insights into the mind of your Ideal Customer.

Your customers are human.  They use human conversation.  Human conversation propels the language of successful businesses.  Your finest business occurs when you speak to your human customer in the language they hear, see and understand.

That language revolves around the thing of most interest to them.


Specifically, solving the problem they actively want to be rid of.

What’s your Ideal Customer’s problem?  What are they tired of living with, and you can cast out?  What language do they use to express their problem?

Answer those questions, use them in your business (your marketing and sales, to be specific) and watch what happens.  People who paid no attention will look your way.  Prospects who heard “blah, blah, blah” will now take note.  Website visitors who moved on without a call or an opt-in will connect.

Your business will change.  This year.

You know how to be human.

Yet, perhaps you’ve forgotten in this age of amped up Internet blah-blah-blah and monotone, unnecessary mission statements (save that for your employees).

Go forth and do great things,

Martha Hanlon & Chris Williams