What are your chances of winning the lottery? Likely one among millions, right?
The good news is: There are many situations in life where your odds of success are considerably better.
Winning an Olympic medal….1 in 662,000
Aiming to have 3 sets of twins? 1 in 500,000
Making a hole in one? 1 in 5,000
So, what are the odds that you’ll get your ideal customer to buy your product or service?
About twice as good as making a hole in one.
According to the National Billboard Association, every day the average person gets 2,456 messages…and acts on only 4 of them!
That makes your odds about 1 in 614.
Want to improve those odds? Here are 5 basic tips for reaching what we call Customertopia, where your business is bursting with all the customers you could possibly want.
- Be focused – Know who your ideal customer is and target your marketing message directly to that customer.
- Be consistent – Understand your ideal customer’s problems and aspirations and consistently offer what they want.
- Be persistent – Successful marketing is not a one-and-done proposition. Depending upon your industry (and how well you know your customer), estimates range from 5 to 13 contacts on average to make a sale.
- Build relationships – Remember that people do business with those that they know, like and trust.
- Be unique –Find the factor that sets you apart from everyone else in your niche. The thing that makes you the best possible choice for your ideal customer. Once you know what that is, make sure it shows in everything you do.
In business, as in life, there are no sure things. No guarantees that your customer will make that purchase, no matter how great your product or service may be. That’s why it’s so important to do everything you can to increase the odds in your favor.
You can do that….right?
Go forth and do great things,
Martha & Chris
P.S. Our new #1 International Bestseller, Customertopia: How to Create an Easier, Simpler, More Profitable Business gives you a step-by-step guide to creating that steady flow of ideal customers. Reserve your free copy of the print edition here.