Marathon, Not Sprint

January 22, 2020

The race is on! You’re headed toward your best year yet, right?

Us, too.

There’s nothing like the excitement at the start of a race…or a new year in your business. You’ve practiced, planned, prepared and taken your mark.


There’s a wonderful burst of adrenaline called activation energy that represents that explosion right off the starting block. The energy of fresh starts, new goals, big changes.

So, what happens after that wonderful start?

It’s great if you’ve started your business year with a bang, but there are still 11 months to go. Your business is running a marathon, not a 100-yard dash.

Here are a few tips for keeping the momentum toward your goals going all year long:

  • Keep moving — work and do something to move you forward toward the goal every day. Every tiny step helps. It’s much easier to keep up a consistent, steady pace than to stop and start several times through the year.
  • Set and celebrate small milestones – champion runners also know where they are on the course. You can measure your progress by focusing how much you’ve done or on how much you still must accomplish. The small milestones help to keep a positive attitude when the final goal still seems far away.
  • Replenish fuel along the way – Marathon runners replenish fluids along the way to replace what they have spent. It’s the same in business. Your fuel might be new ideas, new team members, or new resources. Make sure you have enough fuel to get your business to the big goal.
  • Pace yourself – Long distance runners don’t run the whole race at the same speed. You can’t sustain that initial burst of activation energy for the whole year. Look at your business cycle and see when you can slow down, when you can coast, and when another burst of speed is necessary.

You’ve started the year strong with a goal and a plan to reach it. Now it’s time to keep moving to sustain the momentum all year long.

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha & Chris



Make Your Iron Smokin’ Hot

January 15, 2020

hot coalsWilliam Butler Yeats isn’t the usual source I’d turn to for business insights.   Poetry, sure.  But business insights?  Not what he’s known for.

But there you go…you can never tell from whence insightful business direction comes.

And a more perfect direction for 2020 would be hard to find because he was spot-on when he shared,

“Do not wait to strike till the iron is hot; but make it hot by striking.”  

WB (can I call you WB?), thanks for asking us to jam on something critical as we business owners sit in the middle of January, beginning of a fresh year.

Make your iron hot by striking…stop waiting for it to get hot.

Dear business owner, WB wants your iron to be hot, hot, smokin’ hot right now.  Not September or October.  To look up, realize your 2020 Goal is still “out there.”

What can make your iron crackle starting right now…like really right now?

  • Set your goal: one, measurable target you want to reach this year (usually it’s your gross revenue)
  • Lay a flexible plan to achieve it: for example, how much revenue are you targeting for January?  How much do you have right now?  Who are your “hot” prospects ready to say “yes” to you right now…if only you’d reach out to them?
  • If you’ve been in business for a bit, call your former clients. Trust me on this: the first problem you solved for them made them happy, but now they are left with a new problem.  You can solve that one, too.
  • Make sure your Actions for January, February and March lead to your Goal. You don’t have to do anything that’s business housekeeping.  That keeps your desk neat and your bank account meager.

Sure, you can tackle more.  These are great starts and will yield a very nice first quarter.

Start the first quarter strong and the rest of the year will feel like…well, like your iron’s smokin’.

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha Hanlon and Chris Williams

How New Do You Feel?

January 8, 2020

new life

How new do you feel?

Have you made a New Year’s Resolution…chosen a theme…set an intention?

We’re a week into not just a new year, but a brand-new decade. What lies ahead for you and your business in 2020?

So many of us see the change in the calendar as a cue to make changes in our lives…and that’s a good thing. There’s something magical in the collective energy of making changes together.

The decade transition makes the momentum for change feel even more powerful. Somehow, it seems that there are more opportunities for bigger, better, bolder actions.

It’s exciting. But it can also be a bit scary.

Taking a big leap means letting go. You can’t embrace the new if you’re still holding onto the old.

The good news is that letting go can be a really positive thing when you let go of the things that are no longer serving you.

Embrace the new decade by letting go of:

  • Stress
  • Overwhelm
  • Scarcity

Open yourself to:

  • Calm
  • Clarity
  • Abundance

Let’s take the leap together and usher in an amazing new decade.

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha & Chris


P.S.  If you’re ready to go “all in” with making 2020 your best year ever, we’ve got a great way to get you started. Join us for our Easier, Simpler, More Profitable Business Live Online 3 Part Planning Workshop. We start this Friday, January 10th at 3 pm Eastern, 12 Pacific.
Click here to claim your spot.