Hottest Summer on Record

July 24, 2019

The summer of 2019 is shaping up to be the hottest summer on record.

I don’t mean just for the weather…I mean for your business, too.

Is summer typically a time when things move slower for your business? Customers take vacation and you manage a few days off for yourself?

Even with vacation thrown into the mix, August can be a record-breaking sales month for you because we’ll be right there with you to make it work!

Every step of the way.

We’re offering you 10 Days of FREE Sales & Marketing Mentoring from Experts Who Have Trained Thousands of Business Owners Like You to Turn Their Financial Situation Around.

It’s the Customertopia ‘Show Me The Money Challenge’

In just 10 days, from August 5-14, we will be LIVE ON FACEBOOK to show you what all business owners must master to get more customers.

Owning a business absolutely can be easier, simpler, and more profitable…when you know HOW.

There are plenty of experts telling you WHAT to do, but not many will tell you HOW to do it.  That’s our specialty!

Here’s how it works:

Beginning on August 5th, we’ll give you 15 minutes of instruction via Facebook LIVE at 7am EDT every morning in the Customertopia: Show Me The Money Facebook group, followed by 15 minutes of focused action from you.

Every evening at 5pm EDT we are going to jump back on Facebook LIVE within the group to go deeper into the strategies we are sharing with you and give you the vital feedback you need as you go through this process.

No illusions or magic tricks are involved…just proven strategies applied consistently with our expert coaching and feedback.

Don’t worry if the live time schedule doesn’t work for you.  Every session will be recorded and available in the group.  But do join us live if you can. Nothing beats the energy of a group of people working together to achieve success!

So…are you ready to make August your hottest month on record?

Join the Customertopia Show Me The Money Facebook Group NOW so you’re set to go on August 5thJOIN THE GROUP HERE.

I already hear the sizzle…..

Go forth and do great things.

Martha Hanlon and Chris Williams

Martha & Chris

I’m Too Busy For This

July 17, 2019

Do you say it?  You do.  I know you do.

“I’m too busy.”

Most of us say it.  I do.  You do.

And you know what?  Most of the time it’s what we make up and tell ourselves.

You’re really not too busy.  Not for the most important stuff.   It’s just this gets in your way…

Less-to-unimportant stuff is clogging up your life.

The bigger question is…why do we let less-to-important stuff rule our days to the point we lie to ourselves and others that we’re “too busy?”

Partly, I’d say it’s our culture.  It’s cool to be too busy.  If we weren’t too busy, we wouldn’t be important.

Partly, it’s because people want us when we’re busy.  So, we make ourselves busy because then we must be good.  Prospects always want what others want.

And maybe…just maybe…it’s because you’re choosing to deceive yourself.  It’s easier to *think* you’re too busy because then you don’t have to sort things out, set priorities and follow your plan.

When you’re too busy, you miss some truly important opportunities. 

Like the chance to think and strategize, to exchange ideas and brainstorm with others, to investigate opportunities that don’t follow the usual path.

Today, take just one really unimportant thing off your plate.

With that time, call a colleague to talk through an idea you’ve had, but put on the back-burner, or a problem that’s been vexing you.

You truly can stop being “too busy.”  It’s one baby step at a time.

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha Hanlon and Chris Williams

 

P.S.  Wan more great tips and insights that propel your business?  You’ll find them in our new international best-selling book, Customertopia: How to Create an Easier, Simpler, More Profitable Business.

Get it here for free.  Just pay shipping and handling.

Customertopia

 

 

Cornerstones

July 10, 2019

I’ve been looking at a lot of old buildings lately…I mean very, very old.

Traveling abroad will give you a new perspective on the phrase “built to last.”

And here’s what I noticed…

Those centuries-old buildings all rest on very firm foundations and strong cornerstones.

If you want to build a business that lasts, one that stands the test of time, that’s exactly how you need to go about building your business. Think creating a real castle, rather than a sandcastle.

The firm foundation is the quality of your product or service. It goes without saying that without quality, your business won’t last very long.

Now for the cornerstones. The basics that support the castle or container that your business lives in…your brand value.

Here they are:

Attraction – Your customers must be drawn to you, your product and your service. They should be saying to themselves, “Yes!  I want that!” or “That’s just what I need.”

Uniqueness – There is something different and special about your product or service and there is certainly only one you. You want your customer to be thinking, “I really can’t get this anywhere else.”

Clarity – Your customer needs to completely understand what you are promising to deliver and how you will deliver it. You want them saying, “I understand your offer and I understand you.”

Credibility – Your customer needs to believe your brand promise and trust you to deliver it. They should be thinking, “I know that I will get what I want and need. I trust you and your team.”

Take a minute now to look at your cornerstones. Are they all strong and sturdy? If not, where do they need to be strengthened so that your business is a strong and stable structure to draw your customers in, serve them and have them stay with you for a long time?

Make sure those cornerstones are firm and solid. Then go ahead and build that business, knowing that you’re creating a real castle, not one built on shifting sands.

Go forth and do great things,

Martha Hanlon and Chris Williams

Martha and Chris

 

P.S.  Our new international best-selling book, Customertopia: How to Create an Easier, Simpler, More Profitable Business, has nothing to do with castles or sandcastles.  But it show you how to build those four cornerstones to support your business.

Get it here for free.  Just pay shipping and handling.