'Start Writing Your Story for Next Year

Start Writing Your Story for Next Year

October 19, 2022

It’s time to start writing your success story.

If you think I’m talking about composing your highlight report for 2022, you’re only half right. It’s also about writing the first chapter of your Success Story for 2023.

Your thoughts should be turning to 2023, not because you are done with 2022 or have given up on it. But because this final quarter of 2022 will not only put the cherry on top of the sundae for this year, it will also set the stage for making 2023 your best year ever.

Wise business strategists know that you have to start strong to end strong. Without an amazing first quarter, you spend the rest of the year playing catch up. Start the year fast and then you can just keep building on that success.

Here’s a little secret. Not everybody hits the ground running on January 1. Many customers are still in a holiday hangover until well into January. They may be paying off credit card bills, just getting back to full staffing after holiday vacations or still working on formulating their annual goals and budgets for 2023.

So, what do you do to counter what could be an otherwise slow start?

Sell now, serve later.

To be busy and billing in January, February and maybe even March, you must be generating leads, marketing and selling like nobody’s business in October, November and December.  Get the business sold in the last quarter and deliver and invoice in the first quarter.

So simple and yet so effective.

Start writing your 2023 success story before 2023 even begins. You’ve got a little over 2 months to step up and create the story of the first quarter.  What’s your marketing commitment to make it happen?

Get going. I hear the clock ticking…




'Start Tracking 2023 Now

Start Tracking 2023 Now

October 12, 2022

Right about now is when most small business owners are taking a last look at their 2022 goals and figuring out what they need to do in the next 30 days to make sure they hit their target.

It can feel scary if the gap between where you were on September 30 and where you want to be on December 31 is too big.

Don’t be tempted to look back with a lot of “should-a, would-a, could-a” or to kill yourself trying to make an impossible leap.

Tell yourself the truth about what you can honestly do in the next 60-75 days that still allows time for eating, sleeping, and family.

Commit to doing that.

And then, start tracking toward December 31, 2023 right now.


Here’s how:

Estimate what your total annual revenue for 2022 will be if you have a really successful 4th Quarter (I know you will, if you take the good advice we’re giving you this month.)

Look at your anticipated revenue for the last 3 months of 2022. Use that quarterly number to set an annual revenue goal for 2023 that’s a stretch, but attainable.

Divide your revenue goal by 12 to see what you need to be earning each month to meet that goal.

Identify the gap between your September 2022 income and what you need to earn in January 2023.

Tie that gap to increased sales of specific goods or services that will fill the gap, taking already committed recurring revenue into account.

During November and December, make as many of those additional sales as possible, so that you get a running start for 2023.


Start tracking now. You’ll be ahead of the game when January 1 comes around.

Doesn’t that feel good?





'6 Tips for Asking the Right Questions

6 Tips for Asking the Right Questions

October 5, 2022

We’ve just concluded our 2022 Lead Her Up Retreat. One thing all the participants agreed on…being a leader isn’t always easy. The pressure of knowing what to do and how to do it can be overwhelming.

The good news is that you don’t have to have all the answers. In fact, it’s better that you don’t.

Here’s why: When you come to the conversation with a question rather than an answer, you open the door to new possibilities. Asking questions also invites your team to take ownership of the solution.

We’ve discovered that the better we get at asking questions, the more successful our team and our business become.

As leadership guru John Maxwell says, “Good questions inform – great questions transform.”

Here are six tips for asking great questions:

Keep questions open-ended – Open-ended questions are more empowering and expansive than questions that call for “yes” or “no” answers. Open-ended questions invite the team to think more deeply and engage more fully.

Encourage exploration – Ask follow-up questions using phrases such as “and then what?” or “say more about that.”

Avoid editorial responses –The idea of asking empowering questions is to get the maximum input from the greatest number of people. If you feel the need to grade every response before moving on to the next, you’ll shut down the conversation too quickly.

Ask one question at a time – Rapid-fire, machine gun style questions lead to confusing responses. Team members need to know what you’re really asking in order to provide the best input they can.

Don’t telegraph your opinion –Team members naturally want to please the leader…and the other team members. If you over-explain the question or offer too much information, it will become clear that what you’re really asking for is agreement, rather than input.

Keep asking –Be willing to keep the conversation going until everyone has had a chance to weigh in. Don’t let the need for a quick answer get in the way of getting a great answer.

You’ll be a more successful leader when you give up the pressure to have all the answers. Instead, become skilled at asking great questions.

You’ll open the door to transformation for yourself and your business.