It’s time to start writing your success story.
If you think I’m talking about composing your highlight report for 2022, you’re only half right. It’s also about writing the first chapter of your Success Story for 2023.
Your thoughts should be turning to 2023, not because you are done with 2022 or have given up on it. But because this final quarter of 2022 will not only put the cherry on top of the sundae for this year, it will also set the stage for making 2023 your best year ever.
Wise business strategists know that you have to start strong to end strong. Without an amazing first quarter, you spend the rest of the year playing catch up. Start the year fast and then you can just keep building on that success.
Here’s a little secret. Not everybody hits the ground running on January 1. Many customers are still in a holiday hangover until well into January. They may be paying off credit card bills, just getting back to full staffing after holiday vacations or still working on formulating their annual goals and budgets for 2023.
So, what do you do to counter what could be an otherwise slow start?
Sell now, serve later.
To be busy and billing in January, February and maybe even March, you must be generating leads, marketing and selling like nobody’s business in October, November and December. Get the business sold in the last quarter and deliver and invoice in the first quarter.
So simple and yet so effective.
Start writing your 2023 success story before 2023 even begins. You’ve got a little over 2 months to step up and create the story of the first quarter. What’s your marketing commitment to make it happen?
Get going. I hear the clock ticking…