Race to Next Year

September 24, 2020

My friend Mary said to me last week, “I wish 2021 would just hurry up and get here.”

I get it, and I’m right there with her. How about you?

If you’re feeling still caught in the chaos of 2020 and are anxious about the future, you’re not alone.

It doesn’t have to be that way. We don’t have the power to turn the calendar page right now, but we can get a running start on having a great year in 2021.


By having a great 4th Quarter in 2020.

Despite COVID. Despite social distancing. Despite changes in the business landscape.

Think of yourself like an athlete doing the long jump or the high jump. To be successful, you need to have a good running start before you make the leap.

It’s the same in business. We have a 4th Quarter formula that has worked for us for years and this year will be no exception.

We’re sharing it here to give you your own running start to 2021.

Our 4th quarter success is based on what we like to call the 3 Ps:

Purpose, People, and Planning.


During the 4th Quarter we re-commit ourselves to the purpose of our business – guiding our clients to create easier, simpler and more profitable businesses. We work at clearing away any clutter, tightening up loose ends and making sure every action we take is purpose driven.

Like the athlete, we hold the vision in our mind of successfully reaching the goal and making the leap. This commitment is part of the running start.


Next, we look at our customers.  What are they asking us for? How can we serve them better in the next 3 months so that they will be positioned to succeed in the coming year?

Our success rests on your success. So, serving you well is essential.

Now is the time to circle back with customers who might have drifted away, fallen through the cracks, or lagged behind. It’s time to bring them back and boost them up.

Then we look at our team. Do they have everything they need to achieve a successful 4th quarter? Are there resources and support in place? Are they happy and healthy?  Are there any obstacles to their success that we need to take out of their way?



The last piece to getting a running start on the coming year is to begin planning early in the 4th quarter. Don’t wait for end of year reports. Now is the time to evaluate, assess and set goals for the coming year. If you can, get it done before the holiday rush.

If you have only taken a look at your numbers month-by-month, now is the time to look at trends and projections. What’s the gap between where you are now and where you projected you would be at the end of this year?

Some of you may have a bigger gap than you’d like to see between your projections and where you stand right now. Think about what strategic adjustments you can make to tighten that gap in the 4th quarter. It may mean making some hard decisions that you’ve postponed up to this point, but now is the time to be decisive as you chart the course for your future.

What will it take to make 2021 your best year yet?

We’re rooting for you. Get that running start.

Go forth & do great things,

Martha & Chris