Ron Popeil Was Wrong
What’s that you say? The most successful infomercial salesman of all time? Ron Popeil was wrong?
“Set it and forget it” was the tagline that made Popeil a multi-millionaire. Of course, he was referring to his Showtime Rotisserie Oven. Unless you’ve been living under a rock the last 20 years, you’ve seen Popeil selling the oven and other products more times than you can count…especially on late night television.
Ron’s infomercials have been the model for countless other entrepreneurs hoping to sell their products directly to consumers. The Showtime Rotisserie Oven infomercial is the gold standard. Ron engages the audience as though they were fans cheering the team on…chanting “set it and forget it” every time he gives the cue.
So, what’s wrong with that?
“Set it and forget it” may work for rotisserie ovens, but it’s bad advice for business.
It’s January and most entrepreneurs, including you and me, are the proud owners of shiny new goals and plans to meet those goals. And how we treat those goals and plans will make all the difference when it comes to having a successful 2019.
Far too many of us will set the goals in January and mostly forget about them until October or November when the third quarter revenue reports show us how far we are from the target.
We may get bogged down in the details, wander off track chasing the idea of the month, or get stuck on something that just isn’t working and somehow, the goal gets lost in the process.
Even the most well-crafted SMART goals and best strategic plans can fail without consistent attention.
Checking progress toward the goal at regular intervals is the way we can make the little adjustments that ensure we’ll reach the target we’re aiming at. Missing an early milestone can be either a warning sign or a learning opportunity. Either way, if we don’t notice we’ve missed the milestone, trouble surely lies ahead.
We can’t just put the plan on the shelf and go back to check it when the timer goes off at the end of the year.
If you want to be a success this year, keep those goals where you can see them. Review them often and check your progress toward each milestone along the way.
“Set it and forget it” worked great for Ron Popeil. But it won’t work for you or me.
Go forth and do great things,