We Don’t Know What We Don’t Know

June 17, 2020

We were sitting around talking with our team about 22 minutes ago (as I write this).

Like many of you, we were discussing how we can do our part to improve the human condition, specifically for people of color…and more important than the “how” we really needed to look at the “what.”

What was our role?

The more we talked, the more interesting the ideas became… …until we realized our best contribution right now is the opposite of what we thought it was.

We needed to just shut up and listen.

What does our mostly-white Wide Awake Business team know about how the world works and acts for people of color?

Let’s be honest.  Nothing.

We can only guess and repeat what our friends, colleagues and clients of color share.

But do we know?  Like Know-Know?  Really know???

We.  Don’t.  Know.  Anything.

We’ve realized we must shut up and listen.

One of the most powerful contributions we can make is to share our platform…to invite our friends of color to write some of our blogs to teach us, inform us, enlighten us to what the world looks like from their shoes.

Then we invite you to do what we’ll be doing—listen.

Nothing replaces the experience of someone who has lived life from a different perspective.  It’s their life, similar to ours yet, oh so substantially different.

You might love what they share.  Perhaps it enlightens and sparks something within you. Maybe it feels like a bunch of nonsense.  We can’t legislate how you’ll react.  All we ask is that…

…you listen.

Just like we’re going to listen. To be open-minded to the multi-colored facets of the world we all live in together.

Perhaps this small contribution will serve to wipe away a little of our naiveté, recognize we don’t know what we don’t know and make someone’s life a little better.

Ours included.

Go forth and do great things,

Martha and Chris