DIWAP
June is Entrepreneurs Do-It-Yourself Marketing Month.
I don’t “get” why we’d want to celebrate something that only works for a while.
Ya, sure, Do-It-Yourself (DIY) Marketing sounds good…in the beginning.
You’re pretty capable.
The money for experts might not be in your pocket right now.
And, heaven knows the Internet could give you tons of info.
Being a Solopreneur and DIYing your way to riches sounds pretty reasonable. You’re up for tackling your marketing, sales, team development, really almost every aspect of building your business using your own skills and publicly-available resources.
And if it’s going well, then June is for you. Celebrate Entrepreneurs Do-It-Yourself Marketing Month.
I, on the other hand, never want to see Entrepreneurs Do-It-Yourself Marketing Month ever again.
Because DIY doesn’t work for long.
DIY can get you started. Yet, at some point you’re going to run smack into your lack of knowledge or skill. And, honestly, it’s going to happen sooner than you want. And it’s going to hurt.
Your business will become more complicated. Figuring out how to run Facebook ads (and get a response) or do a webinar (and actually get people to invite) will make your brain freeze up. Your customers stop responding as they once did. Your Internet resources don’t cough up any useful answers.
Here’s my very reasonable proposal: Can we replace Do-It-Yourself Marketing with Do-It-With-A-Pro Marketing?
Let’s create and celebrate Enterpreneurs Have Wised Up and Replaced Do-It-Yourself Marketing with Do-It-With-A-Pro Marketing Month.
Do-It-With-a-Pro (DIWAP) puts you between DIY and Done-for-You.
DIWAP means you have affordable access to marketing, sales, team development and business development experts when you need and want them.
The DIWAP experts have office hours…they stand at the ready…to diagnosis your issue and hand you your solution for you to go implement without hiring a team to Do-It-For-You.
DIWAP will make you want to celebrate. Bring on the sparklers, fireworks, champagne, and happy dance:
- You can ask an expert about your specific issue…and you’ll get an answer specific to your business, not a general Internet answer
- Your path to get unstuck gets fast-tracked as DIWAP experts see businesses like yours every day, and know the real reasons you get stuck or your progress stalls
- You can still be cost-conscious as the DIWAP expert comes-and-goes in your business, enabling you to implement yourself
- Your difficult, complex and less profitable business will move more swiftly to being easier, simpler and more profitable
Having a business pro in your business, available to you on a regular and affordable basis, takes the knots out of your results…enabling good things to happen faster and more easily.
Killing Entrepreneurs “Do-It-Yourself” Marketing Month strikes me as a public service.
No one…no one…should be developing and launching marketing and sales programs by themselves. Experts are required.
We don’t have a “Do-It-Yourself” Dental Month. There’s no “Do-It-Yourself” Pilots Month. Some one would be arrested if they launched a “Do-It-Yourself” Surgery Month.
“Do-It-Yourself” Marketing Month is the same kind of crazy idea.
Replace “Do-It-Yourself” Marketing with “Doing-It-With-A-Pro” Marketing. Your results will swiftly change.
Go forth and do great things,
Martha Hanlon & Chris Williams