Do you treat your business like you do your body?
Okay…better than your body!
Certain things your business needs are similar to certain things your body needs. When you exercise, eat right and get the right amount of rest, your body responds.
Your business (and you in it) is no different.
It requires care and nurturing, too.
While we might not think about our business this way, it would be a pretty insightful exercise, wouldn’t it?
- Exercise: How could you “exercise” your business? This could be about getting your marketing and sales rolling for a more intensive workout. Building your database, sharing value with them, getting on the phone and making sales calls, going to a networking event, developing a social media strategy, revising your website so it actually does something for your business. There are my ideas…what do you need to do to “exercise” your business in 2013?
- Eat right: Eating right would be about putting the proper nutrition into my business. And proper nutrition would be developing my talents and business acumen, reading the right books, attending insightful workshops and having a business-oriented coach/mentor to guide me through the business junk food aisle. How should you be feeding your business properly in 2013 for optimal nutrition? Or are you starving it?
- Rest: It means doing the things that bring me customers and ending the stuff that takes my time but doesn’t bring me anything or at least not enough for the effort. Rest, to me, means team. Bringing the right talent in to do the things I’m not talented at or the things that must be done but it’s not the best use of my time. Which of your activities are bringing in the revenue and which aren’t? Where do you require team and what’s your plan to bring them in? Then you’ll sleep at night.
Is your business a little flabby? Is your business eating too much pizza and not enough broccoli? Is your business keeping late hours or tossing and turning?
It’s time for a more healthful business in 2013. Exercise, eat right and rest.
Go forth and do great things,
Martha Hanlon and Chris Williams
P.S. Here’s a very easy way to exercise, eat right and rest. Click the link to join us Monday Join us Monday and we’ll show you how to get more customers in 2013…which does mean more money for you. We’ll bring the insights, the tools and personal suggestions. You bring your business knowledge.