Did you know you have a hidden gem, a real asset within your company that makes you special?
You probably aren’t charging for it. I wonder if you even recognize it.
You have a free prize inside.
A free prize is something your customers get without paying for it, something that comes included when they do business with you.
You don’t tell them about it, you don’t sell it to them because you may not even recognize this gem or because you underestimate its worth.
But a free prize inside will separate your businesses from all the others.
Do you know what yours is?
Let me give you some examples:
- A free prize inside is finding an incredible community of people to help you build your business when what you paid for was marketing strategy
- The free prize inside is the expression of onlookers when you step out of a limo
- The free prize is having everybody talking about the killer party you threw when what you bought was a great DJ
- The free prize is the yummy smell in the bakery when what you bought were the cupcakes
- The free prize is finding the next “in” vacation spot when what you bought was a little rental in Guimaraes, Portugal
- The free prize inside is the energy boost you got when what you bought was relaxation recordings
- The free prize inside is discovering how to tell your business story in a way that connects—compellingly—when what you bought was a website strategy
- The free prize inside is sales through Facebook when what you bought was insights into outsmarting Facebook’s attempts to limit your reach
Now you get it. The free prize inside delivers that extra “thing” you bring to your customers. It’s extra in that it could have monetary value like the Facebook insights, or it could be memorable like the bakery aroma.
A “free prize” inside your business will simply change the way your customers experience you. And they tell their friends.
Now that you know, what’s your free prize inside?
Go forth and do great things,
Martha and Chris
P.S. We have a “free prize inside” for you this TuesdayThis Tuesday: one of the most amazing experts at building your Facebook followers, beating Facebook at its attempts to sabotage you, and turning followers into customers… joins us to pull back the truth about using Facebook for marketing building.
Gia Heller. She’s the real deal. Come and see for yourself.
