Do you feel…too often…that you’ve been trading your happiness (freedom?) in pursuit of a better business for yourself?
Like you end up sacrificing personal things important to you?
Yet, you got into business for yourself to be happy, to have more freedom…
…And you want your efforts to reap profits so you can do the things you want to do and maybe give to organizations that have your heart.
That’s important to you, too.
But exactly where did your freedom go??
Not to mention your ability to give back after you’ve paid all your bills?
Doesn’t it seem we are always trading off one thing or the other?
If you pursue profit, then your happiness and freedom are often compromised as you work long hours, perhaps get frustrated with your below-expectations results, and never have the money you envisioned.
On the other hand, when you pursue happiness and freedom, who pays your bills?
And then there’s that whole situation of no more time left in your day to figure out what to adjust to get to what you want. Your dream becomes the Impossible Dream.
I’m betting I know the source of your conflict—you don’t have a plan.
Your business has been built on an Idea, and then you dropped straight into action, implementing the Idea.
Think of it this way. It’s like having an idea of what you want to make for dinner and cooking it without a recipe. You’ll make something, but it might not be too tasty!
I know creating a plan isn’t very sexy or exciting. The Idea might be sexy. The execution is exciting.
But taking just a few hours to craft the 2018 Plan for Your Business will enable you to work towards both freedom and profits, happiness and money.
It doesn’t have to be pages and pages of stuff.
Your plan can be as simple as this:
- What’s the ONE, MEASUREABLE goal you’re going all your efforts towards achieving?
- What are the five (no more than 5) CRITICAL SUCCESS FACTORS that must be in play every day, through your every action, that delivers your ONE, MEASURABLE goal?
The Critical Success Factors are strategies in play all year. Each of your actions then delivers against one or several of those Factors.
That’s it.
Now you have a plan to follow, and your journey towards freedom, happiness AND profits will happen…your way!
Go forth and do great things,

