Improving Your Odds

Improving Your Odds

May 1, 2024


What are your chances of winning the lottery? Likely one in a million, right?

The good news is that there are many situations in life where your odds of success are considerably better.

Your chances of winning an Olympic medal are 1 in 662,000. Wishing you could have three sets of twins? Those odds are 1 in 500,000.

Your chance of making a hole in one is even better than that. 1 in 5,000 tee shots lands in the hole.

So, what are the odds that you’ll get your ideal customer to buy your product or service?

About twice as good as making a hole in one.

According to the National Billboard Association, every day the average person gets 2,456 messages…and acts on only 4 of them!

That makes your odds about 1 in 614.

Want to improve those odds? Here are 5 basic tips for reaching that sweet spot where your business is bursting with all the customers you could possibly want.

  • Be focused – Know who your ideal customer is and target your marketing message directly to that customer.
  • Be consistent – Understand your ideal customer’s problems and aspirations and consistently offer what they want.
  • Be persistent – Successful marketing is not a one-and-done proposition. Depending upon your industry (and how well you know your customer), estimates range from 5 to 13 contacts on average to make a sale.
  • Build relationships – Remember that people do business with those that they know, like and trust.
  • Be unique –Find the factor that sets you apart from everyone else in your niche. The thing that makes you the best possible choice for your ideal customer. Once you know what that is, make sure it shows in everything you do.

In business, as in life, there are no sure things. No guarantees that your customer will make that purchase, no matter how great your product or service may be. That’s why it’s so important to do everything you can to increase the odds in your favor.

You can do that. We’re betting on you.


Chris Ann Williams, CEO