Winning Sales Techniques™

Tired of Salespeople Missing Targets? Wide Awake Business Fixes Broken Sales Systems.

Without a structured sales system, growth often depends on random acts of kindness – not predictable results.

Here’s what we often hear from business owners:

“Our sales system is inconsistent. We don’t have a repeatable process, and our team isn’t closing like they should.”

If that sounds familiar, you’re not alone – and it’s fixable.

Whether you’re still doing all the selling yourself or leading a team that’s missing the mark, this program moves you beyond unpredictable selling and into a repeatable system that consistently closes qualified leads and drives real growth.

Wide Awake Business has worked with hundreds of business owners to design clear, customized sales systems that consistently generate results. Whether it’s the founder making every pitch or a sales team struggling to close, WAB transforms sales performance from the inside out.

What Makes Wide Awake Business Different

• Drawn from over a quarter of a century of sales experience, combining the best of Xerox, SPIN Selling, Sandler, Challenger, and Integrity Sales Training – creating a powerful combination of proven strategies.
• Refined through real-world coaching and frontline sales success.
• Foundational strategies captured in the Winning Sales Techniques™ booklet – a practical guide to building real-world sales results.
• Tailored, behavior-based coaching focused on what actually moves the needle.
• No cookie-cutter solutions. Every sales system is customized to fit the business, the team, and the growth goals.

What YOU Can Expect

• A clarified, simplified sales process – from lead to close.
• Teams trained to ask powerful questions, handle objections, and close confidently.
• Diagnosis and repair of weak points in the current sales structure.
• A shift from inconsistent results to predictable, scalable growth.
• Practical systems that align with business goals – without unnecessary complexity.
• A path to an easier, simpler, more profitable business.

Client Feedback

“Carrie, you’ll have to fire me – there’s no way I’m quitting coaching!”

(Client feedback after nearly two years of engagement.)