Increasing Your Odds

What are your chances of winning the lottery? Likely one among millions, right? The good news is:  There are many situations in life where your odds of success are considerably better. Winning an Olympic medal….1 in 662,000 Aiming to have 3 sets of twins?  1 in...
Do It with a Professional

Do It with a Professional

DIWAP June is Entrepreneurs Do-It-Yourself Marketing Month. I don’t “get” why we’d want to celebrate something that only works for a while. Ya, sure, Do-It-Yourself (DIY) Marketing sounds good…in the beginning. You’re pretty capable. The money for experts might not be...

I See You

We’re watching so many small business owners go out of their minds for Facebook as a marketing tool… …whether their Ideal Customers are there or not (a discussion for another time). The hyperventilation over Facebook has led them to believe being on Facebook and...

When “Sales” Accidentally Hurt Your Sales

Jennifer struggled because what she did became difficult to undo.  Her customers now expected it…waited for it.  It damaged her bottom-line, put stress on her business and left her feeling helpless. You might be feeling the same way…because you’re doing the same thing...

They Are Everywhere

Chris and I have been doing a little work this week “on” our business. We’re in Phoenix in a small, intimate workshop to get some of our business straightened out.  There are five other businesses here, too, doing the same thing. And guess what? At least three of...