May 2, 2018 | Blog
“Why didn’t they buy from you?” I ask. “It cost too much,” they answer. Could this be your most insurmountable obstacle to making the sale? It’s actually not. “It costs too much.” We don’t talk enough about pricing, yet it’s one of my favorite topics. Listen to...
Apr 4, 2018 | Blog
What do the following things offer to your business? Grecian Formula, new lipstick, Weight Watchers, going to the gym, a new wardrobe, a different haircut, visiting a spa… On the surface they all seem so random and without any connection to your business. They...
Oct 25, 2017 | Blog
Chris and I have been doing a little work this week “on” our business. We’re in Phoenix in a small, intimate workshop to get some of our business straightened out. There are five other businesses here, too, doing the same thing. And guess what? At least three of...
