Ever heard of the “butterfly effect”? This theory proposes that a butterfly hanging around and flapping its wings in China may ultimately impact the weather in New York.
The writer Richard Bernstein explains it this way. “Very slight, nearly infinitesimal variations and the enormous multiplicity of interacting variables produce big differences in the end.”
All those big words aside, I get it.
And I find this a tremendously liberating idea.
This means every little thing you do sends out ripples of influence that shape the kind of world you live in, the kind of business you have.
Joyce flapped a new sales process and changed her prospect list.
Jennifer’s little change was her message, and the ripple changed her sales.
Paul got in action on his website and his results went from stormy to sunny.
What are you sending out? Are you flapping your wings? Taking even small actions that create the “enormous multiplicity of interacting variables”? Producing the big differences you are seeking?
What small action have you been sitting on, unsure of, procrastinating about that you can put into action this week?
Start flapping.
Go forth and do great things,
Martha Hanlon and Chris Williams