Write this down and keep it close…
…Greater value in your lead magnet, your opt-in offer, does not equal more conversions.
Got it?
Let me say it slightly differently—real-time testing shows that 60-minute sample coaching sessions, videos, and multiple page reports on a website or landing page do not convert as well as the offer of a list of tools (key word) on a simple landing page.
The most efficient method of building your list on-line does not require you to spend lots of money on optimization or Facebook campaigns. Instead, by simply converting more of the people already coming to your page you can build your list 3-to-4 times faster. Build your list
First of all, we adults value tools more than being taught or learning. Everyone wants to know about the tools experts use to do what they do.
Wouldn’t you want Warren Buffet’s tools for figuring out great income-producing stocks? Or Brian Smith’s tools for building Ugg boots?
Wouldn’t you like to know the tools that a weight-loss expert uses to produce permanent results (and that all the tools weight less than 5 pounds?)
Tools seem like a roadmap. Teaching—learning—seems like work.
Now the other reason a simple landing page works requires me to show you. Hard to do in an email, isn’t it?
I’m not trying to lure to our webinar, it’s just the best place for me to show you—in detail—what a landing page looks like that converts 3-to-4 times better than anything else.
If you only concentrate on 4 things on your webpages, your conversions will explode. Just 4. And we intend to show you every one of them on August 19th US time. Register for August 19th
R.S.V.P. right here (and yes it will be recorded and offered for a limited time so please R.S.V.P. even if August 19th isn’t the best time for you). Click to R.S.V.P.
Tools + 4 webpages to concentrate on = a much bigger database = a much bigger opportunity to make $.
Nice formula, isn’t it?
Go forth and do great things,
Martha Hanlon and Chris Williams
P.S. Did You Know—it’s rare that Chris and I find something easy that makes such a difference. This is—without a doubt–my personal favorite tool we use in our business. I wouldn’t be a good friend if I didn’t share. So please R.S.V.P. and join us. R.S.V.P. Now!