Freaking Out About Freedom

July 11, 2018

I think of July as “Freedom Month.”

So many countries freed themselves from their burdens in the month of July, why shouldn’t we do the same?

Free ourselves from our burdens.

Tim and Lisa freed themselves.  Their story might inspire you, because Tim and Lisa might be a lot like you.

They started their business to be free to set their own schedule and reap the benefits of their own efforts, rather than hand over profit to someone else.

Yet, the business they had on their hands wasn’t one they loved.  In fact, they hated it.  Deeply.

They found themselves working with the wrong type of customer, ones who complained about the service and pushed for lower prices.

They were slaving for long, long, long hours, because their team sometimes failed to show up, or did a poor job.

Oh, and they hadn’t paid themselves in, like, forever.

They had a business on their hands they didn’t love for good reasons.  They wanted out.

How do you get out of this predicament?

Tim and Lisa had other skills, skills they weren’t using in this business, skills that had nothing to do with this business (maybe just like you).

Tim began to concentrate on taking those skills and developing a new business while Lisa worked the “dog.”   Their plan was to stabilize the dog and sell it while building a new source of income from their other skills.  Skills they were good at.

To race to the punch line, they did it.

They sold the dog and create a new, profitable business.

And, for the first time in years, they actually paid themselves regularly.  Like, monthly!

Tim and Lisa found their freedom by recognizing there was a path out of their situation…and taking action.

Over the 16 years we’ve been in business working with small business owners, we’ve seen our share of people working to get a better handle on their business and money.

Business is something we all tend to freak out about at some point.  We freak when it isn’t delivering the elements we want to get to our end game…freedom.

If you find yourself in a business you don’t love, and will never love, there are other things you can do. Identify your skills, your talents.

Who needs those skills and will pay for them? (That’s a mandatory piece.)

Be bold and free yourself from a business that just isn’t right for you.

Because when you do, you’ll begin to discover the freedom you seek to be your own person, to set your own schedule, to make your own money will become to come true.

From the Founding Mothers of Wide Awake Business,

Martha Hanlon & Chris Williams

 

P.S.  More business freedom stories all of this month.

If you have one, share it with us and we’ll share with our friends here.

 

 

 

 

 

 

 

 

What Is It About July?

July 4, 2018

Argentina, Algeria, Bahamas, Belarus, Belgium, Burundi, Cape Verde, Comoros, Colombia, Kiribati, Liberia, Malawi, Maldives, Peru, Rwanda, Sao Tome and Principe, Slovakia, Solomon Islands, Somalia, South Sudan, Vanuatu, Venezuela.

And you?

Plus…

Canada.

The United States of America.

France.

You want “in” on this list?

July seems to be the month people around the world have declared their Independence.

Is it time for you to do the same?

Seek your independence…freedom…from doing things you don’t want to do.

From working harder with less reward.

From working for someone else.

From doubting yourself.

Freedom “to”…

Work from anywhere.

Enjoy a schedule set by you.

Earn…and keep…what your efforts deliver.

No matter where you live, Independence Day means more than hot dogs, fireworks and brewskies at the beach.

Set your goal and declare your Freedom from what’s holding you back and to the place you want to be.

Happy 4th!

From the Founding Mothers of Wide Awake Business,

Martha Hanlon & Chris Williams

 

 

 

 

 

 

 

Distortion in Your Marketing

June 27, 2018

We’ve spent all of June working to eliminate Entrepreneurs Do-It-Yourself Marketing Month.

Because, do you really want to figure out all your marketing by yourself?

Nope.

We’ve been slaving to replace it with Entrepreneur’s Do-It-With-A-Pro Month.

Because you tell us having an expert by your side to call on when you need and want them to get you through the tough patches and show you the way when you get stuck, and do it affordably, is far superior to putting the “solo” in Solopreneur.

Entrepreneur’s Do-It-With-A-Pro Month.

Much better.

Can I challenge you in one more way that’s pretty radical?

Social marketing has distorted your understanding of marketing.  Somehow in this new-ish Internet/social marketing world, it’s overtaken you, gobbled up all your marketing efforts, slanted your view of what you should be doing.

Gurus make it seem so easy, like it’s the only way to reach people in 2018.

You’ve been conditioned to believe social marketing is all of marketing.

It isn’t.

Social marketing isn’t the only way to reach your Ideal Customer.  It’s simply one way.

Nothing…and I mean NOTHING…will accelerate your results faster and more dramatically than when you begin to look at your marketing and sales programs in two distinct ways.

Two Ways to Prospects

Direct marketing and sales programs enable you meet, see or talk directly to your prospect.  They sit in front of you at an event or hear you speaking directly to them on a phone call. The person can see you, hear you and form an impression of you within seconds.  You’re in charge of the rules of engagement.

Indirect marketing and sales programs require an intermediary between you and your prospect.  Facebook is an intermediary.  LinkedIn is an intermediary.  Your website is an intermediary.  The person cannot see you or hear you without someone or something in between, always laying down the rules of engagement.

Certainly, there are pluses and minuses to both avenues.

Direct marketing often requires no wise and knowledgeable team behind you.  It is inexpensive, often without any cost.  Yet, it requires you to “be out there” in front of a room of people or picking up the 2,000-pound phone to call. It demands you know what to say.

Indirect marketing enables you to operate behind a profile, an ad, or an on-line offer.  You might never have to speak with someone or pick up that heavy phone.  Yet, it usually requires a knowledgeable team to draft the ad and create the landing page.  You’ll need software to capture the leads, send the offer and follow-up with emails.  All that costs money.

The best, mature small businesses have marketing and sales program in both categories.  Brand new businesses find direct marketing and sales accelerates them the fastest, plus it matches their budget.

The tragedy today is too many small businesses have come to believe social marketing is the “only” marketing.  Now you see otherwise.

Would you have known all of this if you were doing Do-It-Yourself Marketing?

Likely not.

Examine your marketing efforts.  Note how many are direct and how many are indirect.  Do you have a good mix of both?  Or are you leaning heavily on social marketing?

And what do your results look like for your efforts?

Mix up your marketing. Add some direct efforts into your work, and your results will perk up.

Go forth and do great things,

Martha Hanlon & Chris Williams